Drew's story
I'm from Chicago but currently live in Golden, CO with my wife, Lauren, our dog, Riggins, and our baby daughter, Margot.
I’ve been fully entrenched in the digital marketing space for over 13 years. I started my career at a Chicago-based digital marketing agency called Logical Media Group. I joined in the startup stage (employee #6), was quickly promoted to leadership, and ultimately helped the founder grow it to 45+ employees and a consecutive Inc. 5000 fastest growing business. During my 9.5 year tenure, I led the SEO department (a team of ~10 SEO specialists) and then eventually became the Associate Director of Media, leading the respective SEO, Paid Search, and Paid Social department heads. In March ’21, I made an amicable exit in to start my own shop.
In terms of capability, my life’s passion and core competency falls in SEO. I’ve developed proprietary (and proven) keyword research methodologies, spoken at industry events, and taught/led dozens of colleagues to success of their own.
Beyond SEO/GEO (generative engine optimization), I also help clients with SEM (think: paid search, e.g., Google Ads). However, it’s a little different in that I don’t typically seek large, SEM-only clients (think: $100k+ in monthly media). Rather, I offer a unique "hybrid search" approach for clients, identifying ways to help SEO fuel Google Ads (and vice versa), with the goal of finding the best combination to maximize return. I also remove the barrier to entry that most businesses face when looking to work with a traditional agency (most agencies have separate minimums for SEO and SEM because you’re working with two siloed departments).
Lastly, I offer an advanced skillset in custom Google Analytics configurations. I'm a product expert in Google Analytics 4, Tag Manager, and Looker Studio.
